Yellow Pages
The term Yellow Pages refers to a telephone directory for businesses which are categorized according to the product-service provided. Directories are usually printed on yellow paper as the name suggests.With the advent of the Internet, the traditional term "Yellow Pages" is now also applied to online directories of businesses.
Yellow Pages was invented in the USA. and is used globally, in English and non English speaking countries. The Yellow Pages are available on mobile devices such as mobile phones and GPS navigators.
These type of yellow page queries are referred to as a local search and it is a growing area where marketing dollars is being invested due to the targeted and focused customer base it develops to the Yellow Pages advertisers.
The Canadian Yellow Pages Group has commercially been using a voice local search "Hello Yellow" enabling you to find local businesses simply by using your voice.
White pages
White pages is a name for a telephone directory, listing the details of residential customers. 'White pages' is a generic term for a telephone directory. In a printed telephone directory, the white pages are printed on white paper, which makes them immediately distinguishable from the yellow pages commercial listings printed on yellow paper. 'White pages' can also refer to a directory of people on the internet.
Blue pages
A blue pages is a telephone directory listing of government agencies and other things official, such as offices, departments, or bureaus. In the USA, the blue pages includeS state, federal, and local offices, schools, port authorities, public utility providers, parks and fire districts etc. The blue pages can also provide contact information such as names, addresses, telephone numbers, and many others. The color blue is derived from government blue books which are official publications printed by the government describing its organization, and providing a list of usefull contact information.
